(Fuyuki Kurasawa) Although there's no way to know for sure if Facebook can actually deliver those meaningful relationships, its access to data about users does suggest it could succeed in matching people for dates, said Ramona Pringle, an associate professor at Ryerson University in Toronto and a technology columnist for CBC.
"They [already] have these well-rounded profiles," Pringle said.
"[It's] an interesting move," said Fuyuki Kurasawa, an expert in social media and digital culture at York University in Toronto.
The timing may seem like "a very odd choice in terms of addressing issues of privacy," but Facebook's foray into the booming online dating industry actually makes sense from a "strategic and business perspective," he said.
"I know a lot of you are going to have questions about this, so I want to be clear that we have this designed with privacy and safety in mind from the beginning," Zuckerberg said.
"There are 200 million people on Facebook who list themselves as single.
"We're flattered that Facebook is coming into our space — and sees the global opportunity that we do — as Tinder continues to skyrocket," the company said an emailed statement from Mandy Ginsberg, Match Group's CEO.
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Having users to create a dating profile on Facebook — which the company has said would be separate from their regular profiles, and not visible to their friends — would increase the amount of time they spend on the platform and generate "incredibly valuable" information about them.