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If your dating site is niche, consider working with affiliates that cater to that niche.If it matches up with your site’s target customer and overall structure, allowing users to send gifts to one another is one of the hottest and newest ways niche dating sites are monetizing their membership base.Some free-to-use dating sites choose to offer two or more tiers of membership, users can sign up and use basic features for free, or pay for a VIP membership that gives them extra features or services.Not to be mistaken for premium content purchases, which are made on a sporadic basis, VIP or tiered membership plans are subscription based, meaning users are billed on a recurring basis.
These “free-to-use” dating sites have a low barrier to entry, which can encourage impulse sign-ups.
You can charge users to send virtual gifts like greeting cards, gift cards, digital flowers, digital candy, or partner vouchers that are redeemable for physical products.
Dating sites that support gift-giving between users often do so as an extension of their affiliate programs, but many are now making this a mainstream option to allow users to “stand out” when introducing themselves to a prospective date or as a “Thank You” for a nice date experience.
Whether you’ve already built a great dating site or are planning to develop one, it’s important to consider how you’ll make money off of your product and build a monetization strategy while it’s still at an early stage.
With so many possible ways to make money from online dating sites, it can be a bit overwhelming at first, so we’ve created a basic guide to the most popular ways to monetize online dating sites to make it easier to find the perfect monetization match for your online dating site.
Meanwhile, users of OKCupid, Match and Tinder devote 13 to 15 minutes of their day to find the best date.