Match and onlin dating
By 2014, it was registering a billion swipes a day and had become a cultural phenomenon: The even added the terms “swipe left” and “swipe right.” All told, there have been 242 million Tinder downloads.
The app is the rare example of a breakthrough innovation coming not from a startup but from inside a large company.
One day in early May, IAC CEO Joey Levin sat in a conference room at the company’s Frank Gehry–designed headquarters in Manhattan, along with Barry Diller, IAC’s founder and chairman, and a few others. Levin turned to the huge screen in the room that displays the tickers of IAC and Match Group, the online dating conglomerate it spun off in 2015, where shares of both companies were already dropping.
Tinder also nailed a business triple axel: Since millennials weren’t previously big users of online dating sites, it unlocked an entirely new customer group.But Zuckerberg’s announcement marks a major turning point for the industry—and perhaps most significantly, for market leader Match Group.