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Online dating sites need to combine both the efficiency of dating apps like Tinder, whilst making the service as personalised and tailored as possible.
With people leading busier lives, the ability to browse profiles when they’re on the go perfectly complements the packed schedules of today’s singletons.
In the digital age, this method is no longer efficient, especially considering the pace of many young dater’s lives.
This is an issue that Tinder identified and addressed by presenting users with a brief profile and two options: swipe right if they like the look of a person or swipe left if they don’t.
In addition to lengthy questionnaires, some dating sites and apps are starting to take advantage of the masses of personal information that people put online every day.
For example, some companies simply collect information about customers based on what they “like” on their social media accounts.
Sites need to collect information and filter through millions of users to discover and present the perfect match based on likes, dislikes, vocation, and location.